Gradient
Gradient is a lifestyle skateboarding brand for women that is neither overly masculine nor overtly feminine — that changes the way women see skateboarding, attracts them to the sport, gives them the acknowledgment they deserve. The vibrant color palette represents how energizing and limitless skateboarding can make you feel. The graphic imagery and editorial content communicates a dedication to celebrating women and the strengths they have. The intentional slash is a motif that references the slopes and ramps associated in skateboarding as well as Gradient’s aim to cut away from the current skate culture of today.